A Kinder, Friendlier Apple?

Apple, as a company, gives the impression of being rather cold and clinical at times, and even somewhat aloof. It's hard to know how much of this is a direct result of the leadership of the late Steve Jobs and his vision for the company (and indeed of his own personality), or if it's just a general perception whether correct or not. In any case, current CEO Tom Cook has made a public statement on the recent problems with Apple's new iOS 6 mapping App via an open letter, and the tone is quite contrite, saying the company is "extremely sorry for the frustration this has caused our customers". It's not that Steve Jobs would never have apologized - he did, on occasion - but both the relative speed and the tone of the statement this time are quite refreshing.

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