Ellen DeGeneres has a new iPhone app that is going gangbusters. The app came about through a game Ellen sometimes plays with a guest where Ellen will hold a card up so she can't see it, and the guest has to give her clues to name what or who is written on the card - sort of like charades. It seemed like something that could readily be made into an app, and would be a nice tie in with the show and perhaps expand the fan base. The $1 iPhone app is doing great business on the iTunes store and as a bonus, the app uses the iPhone camera to record the participant trying to describe the word to the person holding the iPhone - so a chance of comedy gold, right there. Pretty smart marketing.