Microsoft Can't Get A Break

Remember when the new Windows 8 interface was referred to as "Metro", and then, rather abruptly - it wasn't? That was because a "European partner" objected to the name as a trademark they already owned. So, Metro became "Modern" or the clunkier "Windows 8-style". Well, looks like it has happened again, this time with "SkyDrive", Microsoft's consumer cloud storage service. The UK's Sky Broadcasting Group won a judgement against Microsoft using the SkyDrive name, and apparently the folks from Redmond are backing down and are going to change the name at some point in the future. My questions is: doesn't Microsoft have any trademark lawyers on their staff that can try to avoid this kind of embarrassment? I mean, it is rather embarrassing, isn't it?

Ah, rats!

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