Netflix Brings You - Profiles!

Netflix, the streaming video and movie service, is bringing personalized profiles to the party. This will allow Mom and Dad to keep "Smurfs 2" and the like out of their movie listings.
Netflix officially launched its personalized profiles Thursday, rolling out the new feature to iOS devices, the Xbox 360 and the PS3 as well as the Netflix.com website and a number of connected devices, including the Apple TV.
The feature will allow Netflix subscribers to personalize a total of five profiles per account, which will each offer a separate queue and individual content recommendations. This means that parents will finally be able to separate the recommendations based on their kids’ viewing from their own.
Gigaom

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