iBeacon In Aisle Three

Starting Monday, dozens of grocery stores in three major cities across the U.S. saw the rollout of Apple's iBeacon technology, allowing customers to receive location-specific data, such as relevant coupons, while they shop.

The latest unique implementation of iBeacon comes from advertiser InMarket, which began turning on iPhone-compatible sensors at Giant Eagle and Safeway stores in Cleveland, Ohio, Seattle, Wash., and San Francisco, Calif. InMarket specializes in location-based advertisements, and using Apple's iBeacon platform the company will be able to target ads for frequent grocery store shoppers.

The implementation by InMarket requires that customers have the advertiser's loyalty app for iPhone, called Checkpoints. When the app is installed a a user is within range of an iBeacon transmitter, marketing efforts, presumably with coupons and discounts, can be pushed to their smartphone.





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