Internet Of Things = Internet Of Ads

Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on your body.

In a letter to the Securities and Exchange Commission the company makes its case for not breaking out ad revenue performance by mobile devices in part by saying the definition of “mobile” is continually morphing and it could soon include serving ads on any number of devices beyond the smartphone, tablet and desktops of today:

We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.

Read the rest of "Google Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More" at  Marketingland.com


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