After the Apple launch event on September 9th was over, it occurred to me that the two new products did not carry the "iName" convention. The "Apple Watch" and "Apple Pay" are still pretty minimalist as product names go, but it looks like the stream of iNames may be at an end. In the anticipated "iWatch" case, it looks like Apple may have decided to avoid confusion or possible patent issues with the existing "iSwatch" product. Maybe they just felt "Ah the heck with it, we got some mileage and brand recognition with iNames, but it's time to break free". I confess I sort of liked the iPod, iPad and iPhone labels - you immediately knew what it was and who made it.