AT&T is matching the price of Google fiber in several markets, but that includes a cost other than money. I am one of those quaint holdouts that believe that privacy is something important; not a trivial concept, as an increasing number of people seem to feel. The AT&T "Gigapower" fiber package, includes an agreement that allows the provider to examine your web traffic, in order to provide advertisers with information that helps them target the ads you see.
Look, I get it; companies want their ads to be effective - they don't want to pitch Katy Perry albums to an old geezer like me for example; they want some bang for their buck. AT&T is offering them added value by virtue of the monitoring of your web travels. Even so, it's none of your damn business what I search for or which sites I got to - and I don't want the data hanging around so entities other than advertisers can see it either. Yes, you can opt out and use the same fiber service without the monitoring for an extra cost - but I get tired of all the Big Brother crap, I really do.
It wouldn’t be accurate to say that paying extra gives customers "enhanced" privacy; paying those monthly fees that add up to hundreds of dollars more per year simply provides the same level of privacy customers would get from other Internet providers, or from AT&T’s slower DSL and fiber-to-the-node services.
AT&T says Internet Preferences tracks "the webpages you visit, the time you spend on each, the links or ads you see and follow, and the search terms you enter.” This helps AT&T serve ads targeted to each user based on that person’s interests. And advertisers are willing to pay more when they know their ads will be shown only to the people most likely to be interested in their products.ArsTechnica