Kevin Rose, serial geek entrepreneur, has another start up thing going on. This time, it deals with watches, but not smartwatches like you might expect. Rose, still looking impossibly cherubic at 38 years old, is bringing together his Watchville app with wristwatch enthusiast site Hodinkee.
The merger with Hodinkee aims to attract a hard-core, dedicated audience to using the Watchville app on a regular basis.
“It’s not about going into a mall, pointing at a case and buying something for the bling factor,” Mr. Rose said. “It’s a geeky thing, and once you get into this world, you get into the internals, you go deep.”