This ad blocker war is really heating up into something. The latest skirmish comes via a Reddit forum [ /r/ Technology ] that is considering blocking links to sites that disallow ad blocker use, citing it as a potential security concern.
If the Reddit tech forum starts blocking domains of publications that require users to turn off their ad blockers, it would deprive some publishers of the kind of eyeballs they crave, according to John Carroll, mass communications professor at Boston University.
"The technology subreddit is one that's heavily male and tech savvy. That's exactly the audience these publications want to reach," he told TechNewsWorld.