In a cleansing act before the turn of the year, a Microsoft bigwig has admitted that they may have gotten a little carried away in their zeal to upgrade as many users as possible to Windows 10.
Specifically, Chief Marketing Officer Chris Capossela referred to the upgrade notification that appeared to be deliberately deceptive in the way it handled a users response. If a user clicked the red "X" at the top right of the notice, that closed the dialog box but went ahead and installed the upgrade anyway.
To actually not accept the upgrade, you had to click a link in the notification window itself. Not a few users would come back later and find their system upgraded to Windows 10, or in the process of doing so, when they thought they had expressed their wish not to do so.
TheRegister"Within a couple of hours of that hitting the world, with the listening systems we have, we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior. Those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously."