Since the repeal of the Broadband Consumer Privacy Rules, VPN use and traffic is rather predictably spiking, according to many VPN providers. VPNs are not the b-all and end-all of privacy though, and indeed the usual cretins have stepped in to provide shady VPN services that may actually sell on user data.
ISPs still track your location data and DNS records, even if you're using a VPN. Similarly, a VPN doesn't stop a company from using on-device snoopware to track you (remember Carrier IQ?). Neither will it stop ISPs from charging you a premium for privacy (something both AT&T and Comcast have already experimented with). Nor will a VPN stop a company from using your credit score to provide worse customer service (something CableONE has crowed about).DSL Reports