Is AtariBox Really A Thing?

A recent YouTube video appeared to be a teaser for some kind of presumed retro gaming console rebirth from Atari (yes, they are still around in a greatly emaciated form). One one hand, this might seem like a possibility, as last year's Nintendo Classic console showed there was still quite a bit if interest in those older classic games.

On the other hand, the fact that Atari apparently has little money and only a very few remaining employees, make it possible the thing is a hoax, or some kind of weird attention-getting ploy to see if there is any interest in such a product. 

Notwithstanding a recent "official" Tweet that the AtariBox is going to be a product, I would say the jury is still out on this one.
The Ataribox video is a cut-price Apple-style effort and runs just 21 seconds. It's on its own website, where links to jobs and press are no more than email pop-ups. The proxy domain ownership and lack of connection to Atari lead some to believe it was a hoax – why not register the address openly under its own name?
The Register

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